Home » Texas Articles » Politics Aside, The E.F. Group's Targeted Direct Mail Wins The Vote
Politics Aside, The E.F. Group's Targeted Direct Mail Wins The Vote
The E.F. Group's targeted direct mail with QR Code technology helps local politician secure upset over three term incumbent for County Court at Law seat.
SAN ANTONIO, TX, October 21, 2011 /Texas PR News/ -- Bexar County Court at Law 11's newly elected Judge, Carlo Key, believes The E.F. Group's targeted direct mail approach to reach voters was an important part of his victory . With a web based marketing campaign in place, complete with a YouTube Video, a Facebook page and an informative web site, Mr. Key added a cross-media direct mail project to inform and engage voters.
Working with Mr. Key, The E.F. Group designed direct mail postcards and coordinated strategy for a multi-phase mailing with print to web integrations. Focusing on a specific target market and reaching out to those voters with a clear message, The E.F. Group's goal was to inform the public about Mr. Key's mission, build name recognition, and motivate mail recipients to come out to vote. Direct mail with print to web access enabled Mr. Key to provide voters with options to learn about his campaign. The E.F. Group not only included Mr. Key's website link on the mailers, they also incorporated a QR Code. The QR Code mobile to web technology provided a direct link for smart phone users to watch Mr. Key's personal YouTube video right on their phones.
"The E.F. Group's expertise in marketing strategy enabled me to reach out to specific members of the community" says Carlo Key.
Initiating communication with voters at the start of the early voting time period and following up prior to Election Day paid off at the polls. After the mailers landed in voter's mailboxes, Mr. Key's website visits and YouTube views increased and the results of the campaign fully surfaced on Election Night when Mr. Key won the County Court seat.
According to Jason Ellis, Vice President of Business Development at The E.F. Group, "Putting Mr. Key's message in the voters' hands through direct mail gave his campaign the positive impact needed to motivate voters to cast their votes with knowledge about who they were choosing to elect."
About the e.f. group
The E.F. Group specializes in Personalized Direct Marketing and Cross-Media Marketing solutions. Providing seamless integration for print to web applications, The E.F. Group offers full-service capabilities from program development to implementation. The E.F. Group is a division of Accu-Print, San Antonio's Total Print and Creative Firm. For more information contact them at 3503 Crosspoint, San Antonio, TX 78217, 210-492-1921 or visit www.theefgroup.com.
The e.f. group, a San Antonio, TX based cross-media marketing solutions provider, helps businesses with strategies that streamline marketing processes, integrate mobile and web applications, and ensure cost-effective project management. The e.f. group provides valuable tools and full service solutions including data analysis, QR Codes, Custom Branded QR Codes, custom mobile landing pages, email marketing, design, reporting and complete program oversight. For more information contact the e.f. group, 3503 Crosspoint, San Antonio, TX 78217, 210.492.1921.
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Press Release Contact Information:
Anne Smith
The ef group
marketing
3503 Crosspoint
San Antonio, Texas
USA 78216
Voice: 210-692-1927
Website: Visit Our Website |
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